Russell Hill is a Co-Founder & Managing Partner of FixedOPS Marketing, a company providing modern, effective service special coupons and full-service marketing solutions for automotive fixed operations.

The Role of Technology in Fixed Operations

The automotive industry is on the brink of a paradigm shift in fixed operations. With new technologies like AI and EV dominating the market, and customer satisfaction becoming increasingly crucial, dealerships and non-franchise entities face unique challenges and opportunities. In this episode of the Parts Girl Podcast, industry expert Russell Hill engages in an insightful conversation with Kaylee Felio, offering valuable insights for automotive professionals eager to stay ahead in this evolving landscape.

Leveraging Advanced Tools for Marketing Efficiency

As Russell Hill highlights, technology plays a pivotal role in the success of fixed operations. By managing coupons effortlessly across multiple locations and increasing efficiency, advanced tools offer a competitive advantage, streamlining marketing efforts. Dealerships must invest in the right technology to optimize their operations and provide a seamless customer experience.

Prioritizing Customer Satisfaction and Relationship Building

Moreover, a satisfied customer is a loyal customer. Russell Hill emphasizes the significance of customer satisfaction in the automotive industry, particularly during online experiences and face-to-face interactions. Dealerships must prioritize building strong relationships, understanding customer expectations, and providing exceptional service. Retention strategies should begin early on and continue well beyond the warranty period.

The Profitability and Value of Selling Tires

Selling tires has become a significant focus in fixed operations. Hill highlights the profitability and long-term benefits of selling tires. Not only is it the largest purchase customers make during the warranty period, but it also drives continued customer engagement even after the warranty expires. Transparency, technology, and building trust are crucial in this rapidly evolving sector.

Key Insights for Navigating the Evolving Landscape

In conclusion, podcast guest Russell Hill provides crucial insights into the future of fixed operations in the automotive industry. By embracing technology, prioritizing customer satisfaction, and capitalizing on opportunities within the automotive industry, dealerships and non-franchise entities can navigate the evolving landscape successfully.


This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you’re looking to optimize your parts management, visit

Exclusive Sponsor – Fixed Ops Marketing: Elevate your profitability with Fixed Ops Marketing, a comprehensive marketing solution specializing in viral video marketing and full-service support for service departments. Their services encompass SEO, dealer-branded video content, automation, and social media marketing. Discover how Fixed Ops Marketing can enhance your business today.




  1. Leverage technology to streamline operations.
  2. Prioritize customer satisfaction by building strong relationships.
  3. Embrace opportunities within the auto industry.


“Everything is about relationships. So if people like you and trust you, they’ll buy from you.” –Russell Hill


Russell Hill



Kaylee Felio