Joe Gibson is the Marketing Director at InteliChek, a company providing Dealers, Dealer Groups, and OEMs with a suite of unique, high-value products and services, as well as a powerful combination of strategic insight, business acumen, and an entrepreneurial spirit to help their clients keep pace in this intensely competitive and rapidly changing marketplace.

Have you ever wondered how dealerships determine their prices? Or maybe you’ve questioned whether you’re getting a fair deal? Well, we’ve got just the episode for you! In this episode of the Parts Girl Podcast, Kaylee Felio sits down with Joe Gibson from InteliChek, a leading fixed ops data solutions company, to shed light on the exciting world of competitive pricing analysis.

Joe Gibson provides a fascinating glimpse into the innovative tools and services offered by InteliChek. Their pricing analysis tool works diligently behind the scenes, collecting data on competitors to create apples-to-apples comparisons.

One of the key takeaways from this episode is that dealership pricing is not always what it seems. Joe Gibson dispels the myth that dealerships are more expensive, unveiling InteliChek’s studies that show dealerships can be only 20% more expensive on average, depending on the service.

Another important lesson from Joe’s insights is the power of storytelling in marketing. Even for a data-based company like InteliChek, there’s creativity to be found in delivering a meaningful message through emotional storytelling.

So, whether you’re a dealership owner, a salesperson, or a curious car lover, this episode offers a wealth of knowledge about leveraging data to drive competitive pricing. Join Kaylee Felio and Joe Gibson as they discuss the cutting-edge solutions provided by InteliChek and how they are changing the game for dealerships across the country.


This episode wouldn’t be possible without the hard work of our team and is powered by PartsEdge: Revolutionizing dealership parts inventory profitability, PartsEdge offers proven strategies that can boost parts sales by an impressive 20%, all while reducing idle inventory. If you’re looking to optimize your parts management, visit

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  1. Transparency in pricing is crucial
  2. Storytelling plays a vital role in marketing.
  3. Embracing technology can lead to business growth.


“I think being yourself and somebody that people trust goes a long way.” –Joe Gibson


Joe Gibson




Kaylee Felio