Wendy Reeves is a seasoned BDC expert and the founder of BDC Angels. Wendy’s deep passion for cars led her to work in the automotive industry for over three decades, starting as a receptionist and working her way up to becoming a BDC expert. She is known for her hands-on approach to teaching sales and BDC teams, which has resulted in increased motivation, performance, and customer satisfaction.
Today, Wendy joined Kaylee on the podcast and shared her insights on the importance of going back to the basics. In order to achieve success, she emphasizes starting small and taking things step by step. This is an essential lesson for anyone in the automotive industry. Additionally, she is a consultant and trainer for BDC-related matters such as on-site launches, training the trainer, consulting, and remote work-from-home agents.
During the interview, Wendy discussed the challenges dealerships face when adopting new technology and processes. She emphasized that the key to success is focusing on people and processes first, rather than solely on technology. As a result, Wendy encourages dealerships to prioritize staff training and development. This ensures they have the necessary skills and knowledge to leverage new tools effectively.
Wendy’s expertise in BDC and vehicle buying centers has helped many dealerships achieve their sales and revenue goals. Her advice and insights are especially relevant today. The automotive industry is navigating unprecedented change and disruption, from the rise of electric vehicles to the impact of the COVID-19 pandemic.
In Wendy’s own words, she is “a total MacGyver, a solution-for-every-problem kind of person.” She believes that going back to the basics is the key to success. By staying focused on the fundamentals, prioritizing staff training and development, and embracing new technology and processes, dealerships can adapt to these challenges and emerge stronger than ever.
- Collaborate and be respectful.
- Trust your intuition.
- Find creative solutions.
“If you’re going to outsource, don’t outsource to an offshore company.” –Wendy Reeves