About PartsEdge

Built by Parts People. Powered by Technology.

PartsEdge brings together decades of dealership parts experience, DMS expertise and technology to help Parts Managers make more of their inventory investment work.

See How PartsEdge Works →

Real parts experience • DMS expertise • Technology built for dealerships

Parts Experience + Technology The foundation behind PartsEdge.

Why PartsEdge Exists

It Started With a Parts Guy and a Technology Guy.

Chuck Hartle understood the parts department from the inside. He worked his way from parts delivery driver to Fixed Operations Director, experiencing firsthand the decisions, pressures and challenges dealership teams deal with every day.

Cliff Cope understood what technology could make possible. His background in electronics, engineering and dealership technology gave him a different view of the enormous amount of information sitting inside dealership systems.

Together, they saw an opportunity: dealerships already had valuable inventory data inside the DMS, but Parts Managers didn't always have the time, visibility or tools to put all of it to work.

PartsEdge was built to close that gap.

Real Parts Experience Understanding the department from the inside.

Technology & DMS Expertise Turning dealership data into something useful.

The Result PartsEdge

Meet the Founders

Two Different Backgrounds. One Better Way to Manage Parts Inventory.

PartsEdge combines deep dealership parts knowledge with the technology and systems expertise needed to turn DMS data into better inventory decisions.

Co-Founder & Chief Inventory Analyst

Chuck Hartle

Chuck is the President of PartsEdge and the company's resident parts industry expert. With more than 42 years in automotive, his experience spans nearly every level of fixed operations — from parts delivery driver to Fixed Operations Director.

Over the past 16 years, Chuck has led more than 300 industry seminars and served as a workshop leader for the National Automobile Dealers Association. His practical, real-world approach continues to shape how PartsEdge helps dealerships build more productive and profitable parts departments.

42+ Years in Automotive

300+ Industry Seminars

NADA Workshop Leader

Co-Founder & Chief Technology Officer

Cliff Cope

Cliff co-founded PartsEdge more than 20 years ago and is the technology mind behind the systems that power what PartsEdge does today.

His background in electronics and engineering eventually led him into the automotive industry, where he recognized the opportunity to connect technology and dealership operations in a better way. Today, Cliff leads PartsEdge software development and continues to find smarter ways to turn dealership data into stronger processes and better visibility.

20+ Years Building PartsEdge

DMS Technology Expertise

CTO Software Development

Meet the Team

The People Behind PartsEdge.

From inventory strategy and dealership support to operations, technology and growth, PartsEdge is backed by people focused on helping dealership parts departments perform better.

Kaylee Felio

Director of Sales & Marketing

Amber Nelson

Director of Operations & Product

Blake Featherly

Senior Inventory Analyst

James Quintero

Systems & Technology Manager

42+

Years of Parts & Fixed Operations Experience

300+

Automotive Industry Seminars Led

20+

Years Building PartsEdge

Focus: Better Parts Inventory Performance

What Makes PartsEdge Different

Technology Doesn't Run a Parts Department. People Do.

The technology matters. The data matters. But knowing what to do with it is what turns information into better inventory decisions.

Parts Experience

PartsEdge was built around people who understand what actually happens inside dealership parts departments — not people looking at the operation from the outside.

Technology & Data

Technology designed to make the dealership's existing DMS more useful — helping uncover the inventory information that matters without giving Parts Managers another system to manage.

Human Oversight

Real people are watching the inventory, interpreting the data and working alongside Parts Managers to help turn information into practical decisions.

Technology +
Real People

More Than Software

Parts Managers Don't Need Another Dashboard to Watch.

Dealerships already have data. Parts Managers already have systems. What is often missing is the time and visibility to continuously turn all of that information into better decisions.

That's why PartsEdge works differently. Technology handles the data-intensive work while experienced people help oversee the strategy, identify opportunities and work alongside Parts Managers.

The goal isn't to replace the Parts Manager. It's to give them better information, better support and more control over the dealership's inventory investment.

PartsEdge

Right Parts. Right Insights. More Profit.

See what happens when dealership parts expertise, better data and technology work together.

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