About PartsEdge

PartsEdge is the brainchild of Chuck Hartle, a Fixed Operations Director and Cliff Cope, a DMS Specialist. Together they realized the DMS can and should do more to create the perfect inventory, but getting the DMS to work harder takes way more time than anyone had. With our monthly service, you can give your parts operation an invaluable tool that produces the most profitable parts inventory to service your customers at exceptionally high levels.

Chuck Hartle


Chuck is our President and resident parts industry expert. Starting his career in the auto industry 42 years ago, he has worked in every role and capacity imaginable. He began as a parts delivery driver and quickly climbed the ladder to Fixed Operations Director. Chuck has taught over 300 seminars in the last 16 years and served as a workshop leader for the National Auto Dealers Association. Chuck has the know-how and love for the industry that has enabled PartsEdge to identify the biggest needs of dealerships. In his free time, Chuck enjoys spending time with his wife of 39 years and their three daughters. He is a diehard Seattle Seahawks fan and has ran over sixty four half marathons and ten full marathons in the past 10 years.

Cliff Cope

Vice President

Cliff co-founded PartsEdge 20 years ago. He is the creative genius behind our software and has been an avid electronics buff since the age of 10. With an extensive background in electronic engineering in the days before the first computers, he was recruited to an electronics engineering lab directly out of high school in San Diego. Although he had a promising career, he moved to be with the love of his life in Albuquerque. After moving, he moved into the auto industry and ended up discovering a passion for the field. Seeing a huge need for the integration of tech and computer systems for dealerships, he started a company (before PartsEdge) that became one of the most prominent tech solutions for dealerships nationwide. Now, Cliff manages all of our software development and continues to push the industry forward through creative and forward thinking tech solutions. Apart from his work, Cliff builds engines from scratch, shoots a mean game of pool, and enjoys spending time boating and off-roading with his family.

Our Team

Kaylee Felio

Sales & Marketing Manager

Amber Nelson

Operations Manager

Robert Matanane

Inventory Specialist

Blake Featherly

Inventory Specialist

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