Blog - PartsEdge

Austin Conroy: What Can Social Media Do for Recruiting and Engagement in Fixed Ops?

Written by PartsEdge | Feb 13, 2026 8:06:49 PM

What Can Social Media Do?

 

Austin Conroy began creating recruitment and comedic content during a difficult hiring period. By sharing authentic moments from dealership life, he increased visibility and engagement.

His “MTV Cribs” dealership video generated over a dozen resumes. Years later, a LinkedIn post helped him connect with and hire a manager.

Austin Conroy demonstrated that behind the scenes content, skits, and cultural highlights can resonate with technicians, advisors, and managers across the industry.

 

How Can Parts Teams Improve Morale and Connection?

 

Austin Conroy regularly shares relatable dealership scenarios through skits and lighthearted content. These moments create connection among technicians, advisors, and managers who see their own experiences reflected. He also highlights positive customer feedback and small operational improvements.

Transparency about challenges encourages team input and collaboration. Consistency in communication strengthens unity across departments.

 

Can Social Media Help Hire Technicians and Managers?

 

Yes. Austin Conroy shared direct examples of hires resulting from TikTok Live sessions and LinkedIn posts. By showing daily operations and team culture, he attracted both active job seekers and passive candidates. Visibility created opportunity.

 

How Should Dealerships Balance Entertainment and Education?

 

Austin Conroy focuses primarily on industry insiders while maintaining professionalism and respect. Humor centers on dealership situations without mocking customers. Content includes skits, testimonials, and daily operations. Variety supports both engagement and credibility.

 

How Can Visibility Impact Career Growth in Fixed Ops?

 

Austin Conroy emphasized authenticity and storytelling over perfection. Sharing both struggles and wins builds connection and momentum. Industry visibility, whether internal or external, strengthens leadership presence and opens doors.

 

Conclusion

 

Dealership management blends operational discipline with cultural leadership. Austin Conroy’s experience shows that authentic visibility, team engagement, and structured improvement can strengthen recruiting, morale, and fixed ops performance.

 

 

Listen to the episode: 

https://open.spotify.com/episode/3Yzs4fNfJpPLi0NQmjC3zC?si=mG17K564R9-q0UgTvuaBew

 

Watch to the episode: