The Future of the Industry: Data Driven Service
Last month we discussed the impact of an ever-increasing amount of rideshare drivers on dealerships service departments. To summarize, rideshare drivers will be putting more miles on their cars, thus they will need repairs more often, and, because their vehicle is their business, they will need repairs quickly. It seems as though we’re not the only ones thinking this. Ford’s CEO of Ford Smart Mobility, Raj Rao recently shared Ford’s plan to tackle this new opportunity. “Our view is that dealers need to provide more real-time services. They need to anticipate when your vehicle should be serviced … they need to be a lot more dynamic.” Rao said. “We’ve made a big investment in telematics organically to put more intelligence in the vehicles, we’re sharing that data with dealers.” Simply put, data-driven service.
Ford is specifically collecting data about how long a rideshare driver will wait for a repair before they need the car back. They are suggesting dealerships offer one-hour repairs, 24/7 services, and an increase in labor force. Although the data they’re providing to their dealerships might be helpful in predicting when drivers will come in and how quickly they need a repair done, it doesn’t account for the parts needed for a repair. For those who say it’s impossible to predict what part will be needed for an unknown future customer, it might be more possible than you think.
Our company is built upon the truth that with close analysis, accurate reporting, and proper setup, your DMS can be more predictive in how it prepares you for the opportunity presented by rideshare drivers. This opportunity gets bigger every day, now is a great time to get ready! Most Dealerships have everything they need in their DMS and now it’s just choosing the best place to start.
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