Electric cars have been on the automotive horizon as a feasible replacement for fuel cars for over 100 years. As a matter of fact, the first electric car was built in 1890 and was already a worthy contender in the technology of the time. Because of the relative cost and availability of gasoline, combustion engines became the mainstay and electric cars were considered fringe and unreliable. Now, as Tesla has become one of the most respected manufacturers by developing a second-to-none battery, the cost and availability of powerful and reliable electric power are growing exponentially.
The entire landscape of transportation’s future is on the cusp of change, and, although rideshares and self-driving cars tend to monopolize the conversation, the more likely next step in technology is a dominance in electric vehicles. Many manufacturers already offer hybrid vehicles both because of demand and because the technology proves to be much more sustainable for the future.
So what should dealerships do with the knowledge of an impending electric car take-over? We say, beat them to the punch. If your manufacturer makes a hybrid or electric vehicle, position that information high in your marketing plans. If they don’t, encourage them to. Not only will creating a strong electric vehicle sales strategy put you ahead of the competition in the future, it will also help your service and parts departments significantly by reducing the complications of repairs– electric cars have on average 20 main parts versus the average 2,000 in fuel vehicles.
Surviving the future of automotive sales mean staying one step ahead, and based on the current projections, staying ahead means planning for the electric vehicle revolution. Is there a specific topic you want to learn more about? Let us know!
Subscribe to our newsletter to follow our monthly future of the industry series!